There are many companies now that are saving money by exhibiting at smaller events. The tradeoff coming with smaller events is a smaller exhibit space. There are many reasons why tabletop displays are becoming more and more prevalent in the event industry. They include smaller exhibit space, less expensive, cheaper shipping fees, and if needed, some can be carried by hand to and from the event. Best of all, they are easy to set up, with minimal fuss or hassle. Having this type of display means you are ready to go, ready to attend and show your company, products and services.
Which tabletop display is best suited for you? To choose the best display, let’s look at a few factors:
What size display would be best for you?
A tabletop display comes in both 6’ and 8’ sizes. This is very convenient to fit standard trade event tables. To decide which size to go with, try contacting the upcoming event and see if they have information about the space or size of space allotted to each exhibitor. This should let you know what size display to go with.
What trade show graphics should the display have?
Remember, with a smaller display comes a smaller graphic. Try and limit the text and accent the colors and graphics. It is best to stick to the best known graphics, such as a logo, or a photo of a well-known spokesperson. Whatever you decide, remember to keep the graphics simple and eye-catching. Leave the details to conversation when the attendees stop at your display.
What events will I use my display for?
The durability of the display will depend on your event schedule. Look at your upcoming schedule and decide if this will be for one event or will it be used more frequently. Only you and your marketing department can best answer this question. With proper planning, you will find the right display.
How will I transport this display?
This will be concern if you fly to a majority of your events. If you drive, not as much concern. This type of trade show material is far easier to transport than many other types. A lot of this will depend on where your next event or trade show takes place. Remember to allow sufficient time for materials to arrive and to follow shipping, packing and delivery instructions for optimum results.
Contact Impact Displays with any questions – or call us at 877-217-2681. Our courteous and professional staff will be more than happy to help you.
