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How to Plan a Small Show Trade Show Exhibit

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Sometimes you’re limited on budget – or you’re going to a small trade show where the booth spaces are small – and a traditional 10 x 10 trade show display just won’t work. Career fairs, recruiting events, school and education shows are often designed around this small booth format. You need a plan for a small show space – and small CAN be beautiful, if you do it right. Here’s how.

Start with the basic idea that crowding a trade show booth – no matter what size  - is never a good idea. In a small space, it’s even more important not to “crowd out” the audience. The first decision you should make is whether you can even fit a trade show display in the traditional sense. If you’re in a 10 foot wide space that’s shallow, a tower display might work. Or a telescoping banner. These don’t take up a lot of space and offer pretty good messaging capabilities.

Another idea is a series of retractable banner stands as a back-wall. You can have them designed together – mural style – or they can stand a lone (which is a safer way to go). But at only 6″ deep, they won’t take up space the way a regular display will.

If you don’t have a 10 foot wide space, think about a table top exhibit. These are available in a variety of shapes, sizes and styles. As the name suggests, they are designed to sit on top of a table. They’re not big, but you won’t be able to fit much else on the table. You can find portfolio styles, pop up styles. They come with headers, lights, etc. Very cool, very effective, very efficient.

If you’re getting a table top exhibit, you’ll need a table. You can buy a good folding table for $100 at Costco, Sam’s Club, Walmart, etc. But to make it look better, consider a table cover with your logo or messaging that complements your table top exhibit messaging. It’s a good look. And if it turns out you don’t have budget for a table top exhibit, a table and table cover is a low profile, useful, high impact display for a small space. It works great.

Lastly, consider a literature stand. Great for product info sheets, marketing collateral, etc. In a small space, it helps to be very organized.

Impact Displays has trade show displays, graphics and accessories for companies in all price ranges. Contact through our web page or give us a call at 877-217-2681 and let’s get started on your trade show display.


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